Billabong collaborates with renowned surf artist Andy Davis on new clothing collection!!!!
Billabong has partnered with heralded San Diego County surf artist Andy Davis on a new range of apparel celebrating the fun and funk of surfing’s bohemian lifestyle.
Davis has carved a popular niche in the surf world via his stylized illustrations depicting the joy and camaraderie of the surfing life, first entering the scene with his Free apparel line in the 1990s and more recently created designs under the Ando and Friends label.
“I’m just totally stoked,” said Davis. “It’s a dream set-up as far as I’m concerned. And I’m very excited to now be able to produce a line showcasing my art that is 100% organic or recycled. That’s very important to me.”
Davis’s latest batch of designs feature a number of free-and-easy themes familiar to his legion of fans, including 1970s-influenced characters slouching stylishly through perfect tubes, idyllic tropical scenes and funky seabirds in flight. The “Ando” look has become iconic in the surf art scene in the last 15 years, appearing in innumerable magazine stories, surf movie posters, gallery exhibitions and industry auctions.
“It’s all light-hearted and fun,” said Davis in describing the vibe of his latest creations. “It’s surf-driven, but there are many other elements beyond just riding waves which make up the spirit of the surf and beach lifestyle. I try to capture that feeling in my art.”
The Andy Davis + Billabong collection will hit stores in Europe in April 2012